PDX Speedshop / Paradise Harley-Davidson
Portland OR
2016
This new concept for the sales and service of Harley-Davidson located a small boutique H-D dealership in the heart of Portland’s exclusive Pearl District. The 4,000 SF retail space included a motorcycle showroom, merchandise sales, a service facility with vehicle lift, and a coffee shop and lounge space.
“In a car you're always in a compartment, and because you're used to it you don't realize that through that car window everything you see is just more TV. You're a passive observer and it is all moving by you boringly in a frame. On a cycle the frame is gone. You're completely in contact with it all. You're in the scene, not just watching it anymore, and the sense of presence is overwhelming.”
-Robert M. Pirsig, Zen and the Art of Motorcycle Maintenance
Paradise Harley-Davidson
Commercial Architecture / Retail Design
